Product engineering is a sandbox where ideas are molded, refined, and transformed with a collaborative play of technology and best practices in development. The COE focusses on engineering products for tomorrow through their entire lifecycle, from design to sustenance engineering and maintenance services. It drives the development, modernization, and customization of digital products with an interplay of emerging technologies and user-centric design. The key offerings include Product Strategy and Roadmap, Prototyping and Design Thinking, Continuous Integration, Continuous Testing and Continuous Delivery etc.